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Recently, Google
released what can already be described as the "revolutionary" AdSense
program....
https://www.google.com/adsense/
AdSense ads are just
like the AdWords ads you see on the right-hand side of a Google search results
page... except they are on YOUR site.
To see live example for this service,
click here...
Google uses its advanced, proprietary technology and algorithms to determine the
content of each of your site's Web pages. It then delivers ads that are
contextually relevant to your audience. (As you'll soon see, the content on the
PAGE is more relevant to AdSense than the overall SITE.)
AdSense's advantages
- AdSense is simple to join.
- It's easy to paste a bit of code into your pages.
- It's free to join.
- You don't have to spend time finding advertisers.
- Google provides well written, highly relevant ads – chosen to closely match
the content on your pages.
Example:
When adsense's code was placed on a web page related to health products, the
appeared ads are for health products advertisers, live example:
http://4nutritionalsupplements.com/store/index.htm
On the other hand, when the code was placed on a web page which contains a
content related to webhosting and domain name registration services, the
appeared ads becomes related to this topic, check this page for live ads:
http://2earn-money.com/wbmasters/free-web-site-hosting-resources.htm
and so on...
- You don't have to waste time choosing different ads for different pages.
- You don't have to mess around with different code for various affiliate
programs.
- You're free to concentrate on providing good content and Google does the work
of finding the best ads for your pages from 100,000 AdWords advertisers.
- It's suitable for beginners or marketing veterans.
- AdSense provides simple, easy-to-understand stats.
- If you have affiliate links on your site, you ARE allowed to add AdSense ads.
However, with your affiliate links, you must not mimic the look and feel of the
Google ads.
- You can filter up to 200 URLs, so you can block
ads for sites that don't meet your standards. You can also block strong
competitors.
If you own a small web site you can now plug a bit of code into your site and
almost instantly relevant text ads that are likely to appeal to your visitors
will appear on your pages.
If you own several sites, you need to apply only once. This makes AdSense much
simpler than joining a bunch of affiliate programs.
Disadvantages
One problem is inappropriate ads. You don't want spammy junk advertised on your
site. Google's standards probably aren't as high as yours. You can filter out
200 URLs, but in some industries that won't be enough.
The stats Google supplies are inadequate. They're easy to understand at a
glance. However, they don't tell you which ads people are clicking on, which
keywords are involved, or which web sites are involved. That's frustrating.
Also, I'd like to be able to identify and block ads that have very low payout
rates, without doing a lot of sleuthing and messing around.
The minimum payout is $100, which is regarded as too high by sites which don't
receive much traffic. That won't worry experienced webmasters.
Also, sites that want to display AdSense ads may not include "other
content-targeted and/or text-based ads on the pages displaying AdWords ads."
However, human beings review the sites. Rejected sites have been able to appeal
successfully.
Another disadvantage is that Google doesn't want you to share your stats with
other webmasters. The AdSense Terms and Conditions say:
"Confidentiality. You agree not to disclose Google Confidential Information
without Google's prior written consent. 'Google Confidential Information'
includes without limitation: ... (b) click-through rates or other statistics
relating to Site performance in the Program provided to you by Google..."
A big disadvantage of the service is that Google doesn't say how much its
AdSense partners will receive. You'll just receive an unknown share of the
revenue.
How Much Can You Earn?
The payment you receive per click depends on how much advertisers are paying per
click to advertise using Google's AdWords service. Advertisers can pay as little
as 5 cents per click and as high as $10 or $12 in profitable niches, perhaps
even more sometimes. You earn a share of that.
So your payment rates can vary enormously.
One webmaster has reported earning 70 cents per click, another 49 cents, and
another as high as $2 per click. The owner of a large site reported averaging
about $4 CPM (per 1,000 AdSense impressions, or displays) and a better
click-through rate than he had received on FastClick or Tribal Fusion banners.
Another AdSense user told me he is earning $50 CPM.
Read also:
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What is Google AdSense
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Affiliate alternatives:
Google AdSense
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One simple trick to double
& increase your Google Adsense revenue
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How to set up a
successful Google AdWords campaign
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Get higher
click-through rates on your Google AdWords campaigns.
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Adsense-ble, or the art of promoting,
without promoting
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